In Apple you play a boy collecting apples. A monkey throws them from a tree. But you have to be careful of the crow who flies around and stealing your apples.
Matsushima Kogyo made many handheld series but only 5 in such shape as this. Besides Apple (Le Pommier) there was Barrier, Car Race (Grand Prix), Space Shuttle (Navette Spatiale) and Submarine. Some gamelists can be found here or here.
Unfortunately I have no box and instructions for this game. It's very hard to find. I only found this small picture on the left. Please let me know!